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Missouri citizens authorized legal mobile and retail sports betting, permitting managed books to take bets next year.
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The sports betting tally measure passed by a slim bulk early Wednesday early morning after more than 2.9 million votes were counted.
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Seven of the 8 states bordering Missouri permit mobile or retail sportsbooks. That includes Kansas and Illinois, which divided the Kansas City and St. Louis metro locations with Missouri, respectively.

Missouri is the 39th state to approve legal sportsbooks and the 31st to green light statewide mobile wagering. It is the only state to authorize sports betting this year.

" Missouri has some of the best sports betting fans in the world and they revealed up huge for their favorite groups on Election Day," Bill DeWitt III, president of the St. Louis Cardinals, said in a statement. "On behalf of all 6 of Missouri's expert sports betting franchises, we wish to thank the Missouri citizens who made their voices heard by authorizing Amendment 2. This historical vote makes Missouri the 39th state to legalize sports betting and guarantees we no longer lose valuable tax profits to our neighboring states. Most importantly, the passage of Amendment 2 implies a brand-new, dedicated, permanent financing stream for Missouri classrooms."

Missouri sports betting next steps

Voter approval means up to 14 mobile sportsbooks might start accepting bets next year. It is unlikely all 14 offered licenses are used.
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DraftKings and FanDuel funded almost every dollar of the "yes" project and will unquestionably use to take bets in the Show Me State. They will likely each pursue the two "untethered" licenses readily available without having to partner with a Missouri brick-and-mortar casino or sports betting team (and pay an accompanying charge).

Six licenses are offered to each Missouri casino operator, respectively. Caesars, in spite of opposing the tally measure, will likely use its license to introduce the Caesars mobile sportsbook. Penn Entertainment, which manages ESPN Bet, and Bally's (Bally Bet) will also likely release their respective books.

The other three operators are Boyd Gaming, Century Casino, and Affinity Interactive. It stays unclear if they will launch mobile sportsbooks.

The remaining six licenses are scheduled for each of the significant professional sports betting teams that play home games in Missouri: MLB's Kansas City Royals and Cardinals, the NFL's Kansas City Chiefs, NHL's St. Louis Blues, MLS' St. Louis City SC and the NWSL's Kansas City Current. The sports betting companies were among the most popular proponents of the tally step.
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Along with DraftKings, FanDuel and Caesars, Missouri gamblers should anticipate other prominent nationwide brands including BetMGM, bet365, BetRivers and Fanatics to seek market access.

Launch likelihood tiers IF Missouri citizens authorize sports betting:
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Guarantees: FanDuel, DraftKings Locks: BetMGM, Bally Bet Likely: Fanatics, bet365, ESPN BET Are Already Live In Illinois, So Yeah(?): BetRivers, Hard Rock, Circa Opposed Referendum But Still Might: Caesars

Missouri's tally procedure permits every Missouri casino to open retail sportsbooks on their respective properties. Most if not all 13 gambling establishments managed by the 6 casino operators are anticipated to open in-person sports betting options such as sports betting kiosks and potentially devoted, full-service sportsbooks.
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The six sports betting groups can also open in-person sportsbooks within or adjacent to their respective home playing places. Missouri will join Illinois, Maryland, Arizona, Connecticut, and Washington, D.C. among jurisdictions that enable in-stadium retail sportsbooks.

The language around the tally procedure needs the very first certified sportsbooks to start accepting wagers by Dec. 1, 2025. Operators will likely deal with regulators to go live before kick-off of the fall 2025 football season, continually books' most financially rewarding time of the sports betting calendar.

Missouri sports betting wagering background

The effective Missouri sports betting project comes despite in financing opposing the measure from one of the state's largest gambling stakeholders.

Caesars spent millions of dollars to beat the procedure. In many other states that tie online sports betting with a state's brick-and-mortar gambling establishments, an operator is granted at least one license per handled home.

In that circumstance in Missouri, Caesars would be afforded at least three prospective licenses, one for each casino it manages. Instead, Caesars just has one. In states with the license-per-property design, business can either open additional in-house books or, more frequently, subcontract the license to a rival that pays an accompanying cost in exchange.

FanDuel and DraftKings, which have roughly two-thirds of U.S. nationwide sports betting wagering deal with market share, could potentially have a leg up on their rivals by making the set of untethered licenses. It remains to be seen which two books will make these slots, but the language around the ballot measure would appear to favor the 2 national market leaders.

Polling previously in the year showed the "yes" vote with a minor lead. Support efforts were reinforced by tens of millions invested by DraftKings and FanDuel.

A series of television and radio ads concentrated on the revenue legal sportsbooks would produce for Missouri public education. Opponents, funded mainly by Caesars, argued the fans' advertisements were deceptive and the tens of countless predicted dollars raised would have a minimal impact in a state that currently invests billions on education annually.
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