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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's](https://www.pinterest.com.au/missionnewenergy/) most significant industry program in Las Vegas high-end jets are tempting buyers with their sleek silhouettes, [luxurious cabins](https://stocktwits.com/symbol/MNEL) - and progressively, their usage of alternative fuels.
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Fuel producers and jetmakers are eager to display unique forms of [aviation fuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) deemed less hazardous to the climate, from utilized cooking oil to the clearly less attractive meat waste.
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Business jet operators, like airlines, have actually acquiesced [environmental pressure](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) on air travel and committed to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that fuel to suppress emissions might make service jets more appealing to environmentally mindful buyers - specifically corporations facing questions over sustainability from [shareholders](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) or green project groups.
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The schedule of less [polluting personal](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) jets could also spare the rich and popular the [unfavorable publicity](https://www.bloomberg.com/profile/company/MNELF:US) experienced by Britain's Prince Harry and his other half Meghan over a recent personal jet journey to southern France.
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Five [Gulfstream](https://www.pinterest.com.au/missionnewenergy/) jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The most recent waste-based fuels include "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, chief industrial officer of Boston-based [biofuel](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) producer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the [program](https://pitchbook.com/profiles/company/51278-86).
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FLIGHT SHAMING
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Private jets represent less than 0.1% of total annual carbon emissions worldwide, however can discharge, typically, approximately 20 times more carbon emissions per traveler mile than jetliners, according to the [London-based](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) personal charter firm Victor.
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Prince Harry has [safeguarded](https://pitchbook.com/profiles/company/51278-86) his occasional usage of personal jets to ensure his household's security, and has said that on the unusual events he does not fly commercially he offsets his emissions.
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But planemakers state incidents such as the furore over his itinerary have included fresh obstacles for an industry already striving to validate its [contribution](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) to cutting corporate costs.
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"Incidents of flight shaming including using personal jets are regrettable when you think about that our industry has provided fuel performance improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier thinks increased sustainable fuel use will assist the industry make inroads with corporations and rich buyers. According to market data, [billionaires](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) just have a 19% service jet ownership rate.
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But even an image [makeover](https://www.crunchbase.com/organization/mission-newenergy) - with jets sporting stickers like "this airplane flies on renewable fuels" and organisers including alternative fuel pumps for visiting airplanes - is unlikely to please all critics at the Oct 22-24 [luxury jet](https://pitchbook.com/profiles/company/51278-86) occasion.
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Environmentalists and some analysts remain skeptical that biojetfuels, normally mixed 50-50 with kerosene, will make a considerable influence on public perceptions about high-end travel.
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"No quantity of [jatropha curcas](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) or Brazil-nut fuel can make organization jets look eco-friendly," stated aviation analyst [Richard Aboulafia](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/).
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Demand from business jet operators for eco-friendly fuels now far surpasses supply and their interest might drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) at its California plant, might [expand production](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) as much as 150 million gallons by 2022.
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Corporate charter companies and experts are likewise seeing more interest from customers who want to purchase carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a corporate jet utilization study his business just recently completed for a [Fortune](https://www.bloomberg.com/profile/company/MNELF:US) 500 company.
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"At the end of the day, I think that rate, cost per hour, range, speed and performance, that's still the (sales) driver. But I think individuals are becoming more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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